Pricing & Value
What is the exact conversion rate between old Ad Credits (AC) and the new Universal Credits (UC)?+
6 Legacy AC (IPP or PG) = 1 UC.
How much does one UC cost in Ringgit (RM)?+
Cost of 1 UC is RM 4.00 with 3 to 12 months validity (depending on quantity bought).
Why were the credit amounts in the new packages reduced compared to the old?+
◎ Quick Answer
UC isn't 1:1 with legacy credits — each UC delivers more value (dual-platform by default) and higher-volume UC is more efficient.
UC looks "lower" because it's not a 1:1 replacement — each UC delivers more value (dual-platform actions by default), and the package value also includes subscription + concurrent listing entitlement. Bigger UC purchases also give better RM/UC and longer validity.
What is the exact pricing formula or cost breakdown behind each package tier?+
◎ Quick Answer
We don't disclose internal cost breakdowns; compare tiers by CL allowance and included UC.
Detailed cost structures are not typically disclosed. In terms of value, the pricing is comparable when you consider the concurrent listing (CL) allowance and the UC quantity included in each package tier.
How do you justify the 2.3× coverage? What mechanics and calculation were used?+
◎ Quick Answer
Combined reach is calculated as A + B − overlap; low overlap means mostly new audience, so coverage can be >2×.
Total unique reach = A + B − overlap. Because the overlap is small, most of what is added is new audience. Combined reach results in more than either platform alone, and up to more than double depending on the starting point (e.g. if coming from iPP which carries the smaller audience set, the increase is >2×).
What data justifies the shift from separate AC/iProperty credits to UCs?+
◎ Quick Answer
Platform overlap ~20%, so combined unique reach ≈ A + B − overlap (~80% incremental audience vs. a single platform). UC also reduces admin friction via one wallet/workflow.
UC is justified by incremental reach and simpler operations: low audience overlap (~20%) between PropertyGuru and iProperty means posting to both materially increases unique exposure; one universal wallet/workflow removes platform-locked credits and reduces admin overhead; and prior unification steps already laid the foundation for a single cross-platform currency.
UC Mechanics
Will unused UCs roll over to the next billing cycle, or do they expire?+
Similar to existing AC, each UC will have a 12-month validity period.
How does the UC system affect agents who list on only one platform?+
Creating listings with UCs will automatically post the listing on the other platform without requiring any additional action on the agent's part.
If I'm on IPP package with extended PG package, does UC allow me to post on both platforms with unlimited listings?+
◎ Quick Answer
Yes — UC lets you post to both platforms; unlimited listings is a temporary transition privilege (new tiers will have CL limits).
If you are on legacy IPP package with PG extended access, UC will allow you to post to PG platform from IPP Pro without concurrent listing limits. Note: this is a temporary privilege to ease transition. New packages will have concurrent listing limits applicable to both PG and IPP.
How does UC deduction work across actions?+
◎ Quick Answer
One UC wallet; chargeable actions deduct UC (shown before confirm); legacy AC can still be used for single-platform actions until expiry.
UC is deducted from one universal wallet whenever you take a chargeable action (e.g., listing or Boost/Super Boost). The UC required varies by action and is shown at confirmation. Legacy AC can still be used for legacy single-platform actions until expiry, but UC actions deduct UC and apply across both platforms.
Is UC charged once for both platforms?+
Yes. When you use UC to post or advertise, it automatically publishes across both platforms with a single deduction.
How many UC are used for Boost and Super Boost respectively?+
Boost / SuperBoost UC is not fixed — it's dynamic pricing based on demand and inventory. The exact UC cost shows in AgentNet / IPP PRO before you confirm, and SuperBoost typically costs more than Boost.
Can remaining legacy AC still be used for Boost / Super Boost?+
Yes, legacy AC can still be used for Boost and Super Boost. However, the boost will only be effective on a single platform — either IPP PRO or AgentNet.
Which option is more cost-effective — UC or remaining AC?+
Use remaining AC first if you're doing single-platform actions, since it's already paid for and will expire. Use UC when you want dual-platform results (one action on both PG + IPP) or need additional credits. UC is cheaper per credit when bought in higher volumes.
What is the process for AC to UC conversion?+
The conversion is one-time only. You must convert all your AC at once — there is no option for partial or batch conversion. Once converted to UC, it cannot be reversed. Each account can only perform this conversion once.
Packages & Listings
Will listing visibility or priority change based on the new package tiers?+
No. Listing visibility and priority will remain the same as the existing packages. The new package tiers do not affect how your listings are displayed or ranked.
Is All-Access Package mandatory, or can agents remain on a single platform?+
No, it is not mandatory. Agents on existing single-platform packages can continue using them until expiry. However, from 3 June 2026 onwards, only All-Access Packages will be available for new purchases and renewals.
What happens if current active listings already exceed the new concurrent listing limit after renewal?+
Your existing active listings will not be taken down immediately. The new limit will be enforced on a going-forward basis — it applies when you try to post new listings after renewal/upgrade.
Can agents continue posting new listings or must they reduce listings first?+
If your current active listings are already above the new limit, you can keep them live, but you'll need to reduce your active listings below the limit before you can add more new listings.
Migration & Transition
Will there be a migration discount for agents who just renewed under the old structure?+
Yes, there is a discount based on time left in your current package and the new package you want to migrate to. You can also stack multiple discount amounts if applicable.
Are there plans to increase prices or reduce credits after 3 June 2026?+
There are no planned price increases or credit reductions at this time. Any future adjustments will be communicated well in advance.
Is there a grace period to trial the new packages before fully committing?+
There won't be a trial for existing agents. However, a welcome package will be introduced for new agents to experience the platform at an entry-level package.
What happens to remaining old credits after the migration date?+
◎ Quick Answer
Legacy credits stay usable until expiry; after 31 May 2026 only UC can be purchased, and AC→UC conversion is optional and one-way.
Your remaining legacy credits stay in your wallet and can still be used until fully used or expired. After 31 May 2026, legacy credits will no longer be sold — only UC will be available for new purchases. You can voluntarily convert remaining legacy AC to UC via self-serve at 6 AC : 1 UC (one-way conversion), and the converted UC will retain the original expiry dates.
What is the early upgrade discount logic?+
◎ Quick Answer
System-calculated net-off based on remaining term/value; discounts can stack (IPP+PG) but are capped (e.g. 50% for Bronze/Silver/Gold).
Early Upgrade discount is system-calculated based on the remaining months/value in your current package(s) and the target All-Access tier (a net-off on the upgrade price, not a cash refund). If you have both IPP + PG active packages, discounts from each side can be stacked, but the total is capped. Eligibility and the final discount amount are determined by the upgrade calculator at the point of upgrade (from 3 June 2026).
My account expires on 1st June and I renewed on 30th May — when will my All-Access Package be activated?+
◎ Quick Answer
Activates from 3 June 2026 (go-live); your access continues through the cutover.
Your All-Access Package will be activated from 3 June 2026 onwards (go-live), and you should continue to have access based on your current subscription until your expiry date.
I have both IPP and PG packages with different end dates — how will that impact me?+
◎ Quick Answer
End dates stay as-is; legacy credits remain usable, with system adjustments if you move to All-Access.
Both subscriptions will continue to run on their own end dates (no forced alignment). Your existing legacy credits remain usable under their original rules/expiry, and if you choose to move to All-Access, the system will apply the relevant upgrade/renewal adjustment based on remaining term/value.
I just renewed my IPP account in April and am asked to renew All-Access. What happens to my IPP package?+
◎ Quick Answer
Your IPP renewal stays valid; your All-Access renewal price will be discounted/adjusted (net-off) based on remaining IPP value where eligible.
Your recently renewed IPP package will not be cancelled automatically — it remains valid until its original end date. The system will apply an eligible discount/adjustment (net-off) on your All-Access renewal price based on the remaining term/value from your active IPP package(s), rather than voiding your IPP subscription or issuing a cash refund.
Will there be any cancellation, refund, or proration for the IPP package I just renewed?+
◎ Quick Answer
No cash refund; overlapping value is handled via eligible net-off/adjustment when moving to All-Access.
In general, there is no cash refund for a recently renewed IPP package. Instead, where eligible, we apply a system-calculated discount/adjustment (net-off) when you move to All-Access, so you are not "paying twice" for overlapping value.
Why was this not informed earlier? It feels like I am paying double.+
◎ Quick Answer
Change is phased to reduce disruption; eligible adjustments help avoid "double paying".
We understand the confusion. This transition is being rolled out in phases to reduce disruption, and the goal is to move to a simpler model: one package + one workflow across both platforms. If you have overlapping packages, system-calculated adjustments/discounts will be applied where eligible so the intent is not for agents to pay twice.
If I renew All-Access under IPP in May but my PG account expires in February 2027 — what happens?+
◎ Quick Answer
IPP + PG packages are consolidated into one All-Access renewal with one new expiry date. No cash refund; value is netted off via the consolidation discount.
Your PG package will be folded into the All-Access renewal. The system will take into account both your IPP and PG packages (including remaining value/credits) and apply discount mechanics during renewal, resulting in one All-Access package. A new single expiry date will apply. There is no cash refund — the system applies a net-off during renewal.
After migrating to All-Access, can I still use existing IPP / PG credits such as AC, PC, or other legacy credits?+
◎ Quick Answer
No — legacy credits are folded into All-Access via discount/conversion mechanics; you move forward on the new model.
After migrating to All-Access, you will move forward on the All-Access model (UC). Your previous IPP/PG credits (e.g., AC/PC and other legacy credits) will be taken into account during migration via the discount/conversion mechanics when your packages are consolidated — so there won't be a separate pool of legacy credits to continue using afterwards.
Existing AC & Legacy Credits
I recently topped up AC for my IPP account. If I switch to All-Access now, can I still use my existing IPP AC?+
◎ Quick Answer
Yes — your IPP legacy AC is still usable until expiry; switch to UC only if you want dual-platform actions.
Yes. Your existing IPP legacy AC will still be honoured and usable until it's used up or expires. If you spend using legacy AC, the action remains IPP-only (single platform); if you switch to UC, the action becomes dual-platform. You may also optionally convert your remaining legacy AC to UC via self-serve (one-way and all-or-nothing).
Once UC starts, there is no "U-turn". How exactly will legacy AC be handled?+
Legacy AC and UC can coexist, but you can't mix currencies on the same listing/action flow — choose AC (single platform) or UC (dual platform). Converting AC→UC is one-way, all-or-nothing.
For my PG account under EB renewal, what will happen to existing bulk credits previously invoiced under IPP?+
◎ Quick Answer
Paid bulk credits remain usable until expiry; unpaid/unprovisioned orders won't be issued as legacy credits after go-live.
Paid/provisioned bulk credits invoiced under the IPP side will remain available to use until they're used up or expire. Any unfulfilled bulk credit orders (not paid / not provisioned) will not be fulfilled with legacy credits after go-live — they will be handled separately (e.g., cancellation rather than issuing legacy credits).
In past IPP renewals, PG access and credits were given for free. After renewing All-Access, what happens to these free PG credits?+
◎ Quick Answer
Renewal price may be discounted/adjusted based on remaining valid PG entitlements; no cash refunds; credits stay usable until expiry.
When you renew All-Access, the system will take into account any remaining valid PG access/credits (including prior free allocations) and apply an appropriate renewal discount/adjustment (net-off in the renewal price) where eligible. These free PG credits are not refunded as cash. If still valid after renewal, they can still be used until their original expiry date under legacy rules.
Turbo Listings & SuperBoost
I used to post 20 Turbo listings per month for ~RM5000. What will the cost be with UC?+
◎ Quick Answer
Turbo is now SuperBoost; it's dual-platform and dynamically priced, so the UC cost is shown before confirmation.
Under UC, this is no longer called "Turbo". The equivalent visibility upgrade is "SuperBoost". The cost is not 1-to-1 comparable because legacy Turbo using AC was single-platform, while UC SuperBoost is dual-platform by default (one action benefits both IPP + PG). SuperBoost uses dynamic pricing, so the exact UC required per SuperBoost will be shown before you confirm.
How many UC does it cost to post one Turbo compared to current one Turbo with AC?+
◎ Quick Answer
Not 1:1 comparable — AC Turbo is single-platform; UC SuperBoost is dual-platform and dynamically priced (shown before confirmation).
Turbo is being standardised into the new depth products, and in the UC world the closest equivalent is SuperBoost (7D). The cost is not directly comparable because legacy Turbo with AC is single-platform, while SuperBoost with UC is dual-platform by default. UC pricing is dynamic, so the exact UC needed will always be shown on the SuperBoost button before you confirm. In general, dual actions cost slightly more than single-platform, but less than doing both platforms separately.
Brickz & Bundled Products
I recently topped up Brickz. Since All-Access includes 1-year access, will there be any refund or adjustment?+
◎ Quick Answer
No cash refund — Brickz is included for 12 months, and overlap is aligned/adjusted where eligible.
All-Access Packages include 12 months of Brickz access as part of the bundle. Unused standalone Brickz top-ups are not refunded as cash. If you already have an active Brickz entitlement, any overlap will be handled via a system-calculated adjustment/alignment where eligible; otherwise, your existing Brickz access will continue until its original expiry, and the All-Access Brickz access will run with the package term.
Upgrade Flexibility
If I renew a smaller All-Access Package now, can I upgrade later?+
◎ Quick Answer
Yes — upgrades are allowed later, with pro-rated/system-calculated pricing based on remaining term.
Yes. You can upgrade to a higher All-Access tier later (anytime upgrade). From 3 June 2026 onwards, your Account Manager can help you upgrade to the most suitable tier when your listing volume or UC usage grows, and the upgrade will follow the system-calculated upgrade pricing logic (adjusted/pro-rated based on your remaining term).
How will the upgrade pricing be calculated — pro-rated, top-up, or reset?+
◎ Quick Answer
It's a system-calculated top-up/pro-rated adjustment — not a reset — so you don't pay twice.
Upgrade pricing is system-calculated and works like a top-up / pro-rated adjustment (you pay the difference based on your target tier and remaining term). It is not a full reset where you pay twice for the same period — your upgrade will be adjusted so you move up to the higher tier without losing your remaining value.
Training & Support
What support or training will be provided to help agents adapt to the new credit system?+
We are hosting weekly training sessions called 'Clinic Sessions' that will cover this knowledge base.
Talking Points — Existing Customers
Nothing changes now — what do I say?+
◎ Quick Answer
Reassure them: their current package continues exactly as-is until it expires.
"Nothing changes for you right now — this only affects you at renewal or if you choose to upgrade early." Their package, credits, and workflow stay identical until expiry.
Are my existing credits safe?+
◎ Quick Answer
All Ad Credits remain fully usable until expiry. Universal Credits become available when they need to top up.
All existing Ad Credits remain fully usable until expiry — nothing is taken away. When they next need to top up, Universal Credits become available and give them more flexibility across both platforms automatically.
Why is this change happening at all?+
◎ Quick Answer
Property seekers search across both platforms. This ensures agents never miss a buyer, with a simpler daily workflow.
Property seekers aren't on just one platform — they search across both PropertyGuru and iProperty. This update means agents never miss a buyer, while the daily workflow actually gets simpler: one package, one credit system, one action covers both.
When should I upgrade to the new package?+
◎ Quick Answer
Anytime from 3 June 2026. Upgrading early gives immediate dual-platform reach if their pipeline is strong.
Agents can upgrade any time from 3 June 2026. If their pipeline is strong and they want more exposure sooner, upgrading before renewal gives them immediate dual-platform reach. There's no obligation — we can plan the transition timing together when they're closer to renewal.
What if the customer prefers the current system?+
◎ Quick Answer
That's fine — their package stays until expiry. No pressure. Plan the transition together at renewal.
"That's completely understandable. Your package stays until expiry — you don't need to do anything today. We can plan your transition timing together when you're closer to renewal." Remove urgency and build trust — don't force the sale.
What does the agent actually gain from this change?+
◎ Quick Answer
Access to ~80% of iProperty's audience they're currently missing — with no extra listing effort.
Reaching iProperty's audience (roughly 80% of whom they're not currently reaching on PropertyGuru alone) without any extra listing effort. More reach, same workflow — one action automatically covers both platforms.
How do I handle the renewal conversation? (4-step framework)+
◎ Quick Answer
Move the conversation from "Why should I renew?" to "Can your business afford to lose this visibility?" Use a 4-step framework: Acknowledge → ROI → Package Fit → Urgency.
Step 1 – Acknowledge + Reframe: "Renewal is a good time to reassess whether your current package is still the right fit — not just renew by default." This removes defensiveness.
Step 2 – Use Their Own Results: "How many transactions did you close through the platform last year? Even one or two usually covers the annual cost many times over." This makes value personal.
Step 3 – Evaluate Package Fit: "Based on your listing volume and sales activity, let's check whether the current package still matches your business — should you upgrade for more visibility, or adjust for better value?" This positions you as a consultant.
Step 4 – Create Urgency: "The bigger risk isn't the package price — it's losing market presence. When listings lose visibility, competitors take that space and rebuilding momentum later costs far more than maintaining it now." This shifts fear to opportunity loss.
Step 2 – Use Their Own Results: "How many transactions did you close through the platform last year? Even one or two usually covers the annual cost many times over." This makes value personal.
Step 3 – Evaluate Package Fit: "Based on your listing volume and sales activity, let's check whether the current package still matches your business — should you upgrade for more visibility, or adjust for better value?" This positions you as a consultant.
Step 4 – Create Urgency: "The bigger risk isn't the package price — it's losing market presence. When listings lose visibility, competitors take that space and rebuilding momentum later costs far more than maintaining it now." This shifts fear to opportunity loss.
What's the strong renewal closer line?+
◎ Quick Answer
"The question isn't whether renewal costs more. The real question is: how much business would you lose by not being visible to buyers searching every day?"
Use this as the closing reframe: "The question isn't whether renewal costs more. The real question is: how much business would you lose by not being visible to buyers and tenants who are searching every day?"
Best mindset: don't sound like "Please renew." Sound like "Let's make sure your business stays competitive." That wins much more often.
Best mindset: don't sound like "Please renew." Sound like "Let's make sure your business stays competitive." That wins much more often.
New / Prospective Customers — what are the key talking points?+
◎ Quick Answer
Start small with RM 988 Welcome Package, scale up. Dual-platform from day one. One package, one workflow, one credit system. Upgrade path: Bronze → Silver → Gold → Elite.
Start Small, Scale Up: The RM 988 Welcome Package lets them test both platforms for 6 months before committing. "Start small, see real results, then scale when you're ready."
Why Both Platforms from Day One? 70–80% of property seekers on PropertyGuru are not on iProperty, and vice versa. Starting with both means instantly reaching the widest pool of active buyers in Malaysia.
How Is This Different from Before? Previously, reaching both platforms meant two separate subscriptions. Now it's one package, one credit system, one workflow.
The Upgrade Path: Bronze → Silver → Gold → Elite. Each tier adds more listings, more credits, and additional benefits like PG Agent Awards eligibility and co-marketing features.
Is Now a Good Time to Join? Yes. All new sign-ups from 3 June 2026 start on the All-Access structure with dual-platform exposure built in from their very first listing.
Why Both Platforms from Day One? 70–80% of property seekers on PropertyGuru are not on iProperty, and vice versa. Starting with both means instantly reaching the widest pool of active buyers in Malaysia.
How Is This Different from Before? Previously, reaching both platforms meant two separate subscriptions. Now it's one package, one credit system, one workflow.
The Upgrade Path: Bronze → Silver → Gold → Elite. Each tier adds more listings, more credits, and additional benefits like PG Agent Awards eligibility and co-marketing features.
Is Now a Good Time to Join? Yes. All new sign-ups from 3 June 2026 start on the All-Access structure with dual-platform exposure built in from their very first listing.
How do I recommend the right package to a new customer? (Consultative script)+
◎ Quick Answer
Diagnose first, then recommend. Ask about listing volume, transactions, listing type, lead sources, and growth goals. Move the conversation from "Why is it so expensive?" to "How much opportunity am I losing?"
Don't hardsell — consult. Ask these questions first:
• How many active listings do you usually manage in a month?
• On average, how many property transactions do you close in a year?
• Are you mainly focused on subsale, rental, project listings, or a mix?
• Are most of your leads from online platforms or referrals?
• Are you looking to grow aggressively or maintain your current pace?
Then recommend based on profile:
New/Junior Agent → Bronze: "Affordable dual-platform exposure while building your listing presence and personal brand."
Mid-Performing Agent → Silver: "You have enough listings where stronger visibility will directly improve lead flow and conversion."
High Performer / Team Leader → Gold/Platinum: "Your business depends on speed, visibility, and consistent lead generation — this is where stronger exposure delivers the best ROI."
Strong closing line: "My recommendation is always based on what helps you win more business — not simply what costs less."
• How many active listings do you usually manage in a month?
• On average, how many property transactions do you close in a year?
• Are you mainly focused on subsale, rental, project listings, or a mix?
• Are most of your leads from online platforms or referrals?
• Are you looking to grow aggressively or maintain your current pace?
Then recommend based on profile:
New/Junior Agent → Bronze: "Affordable dual-platform exposure while building your listing presence and personal brand."
Mid-Performing Agent → Silver: "You have enough listings where stronger visibility will directly improve lead flow and conversion."
High Performer / Team Leader → Gold/Platinum: "Your business depends on speed, visibility, and consistent lead generation — this is where stronger exposure delivers the best ROI."
Strong closing line: "My recommendation is always based on what helps you win more business — not simply what costs less."
Objection Handling
❝ Is this going to be more expensive? ❞+
◎ Quick Answer
Don't defend price. Redirect to value per listing — more exposure, more flexibility, more return per ringgit.
"It's not just a price question — it's about what you get. You're now reaching property seekers on both platforms automatically, getting more exposure per listing, and credits work more flexibly. More return per ringgit."
💡 Tip: Don't defend price. Redirect to value per listing.
💡 Tip: Don't defend price. Redirect to value per listing.
❝ I only use PropertyGuru. Why do I need iProperty? ❞+
◎ Quick Answer
~80% of each platform's audience doesn't overlap. They're currently missing a large pool of buyers — this captures both automatically, no extra work.
"That's exactly the opportunity — you're currently only reaching part of the market. With only ~20% audience overlap across both platforms, you're missing a large pool of buyers. With this, you capture both automatically — no extra work required."
💡 Tip: Emphasise the hidden gap they don't know about.
💡 Tip: Emphasise the hidden gap they don't know about.
❝ What happens to my existing credits? ❞+
◎ Quick Answer
Lead with reassurance: existing Ad Credits are unchanged. Then introduce the upside of Universal Credits.
"Your existing Ad Credits remain unchanged — use them exactly as you do today until you've used all of them. When you need to top up, Universal Credits give you more flexibility and allow you to work across both platforms simultaneously."
💡 Tip: Lead with reassurance, then introduce the upside.
💡 Tip: Lead with reassurance, then introduce the upside.
❝ Why were Featured Agent / Specialist features removed? ❞+
◎ Quick Answer
Acknowledge it, then pivot to what's been strengthened — UC, Boost/SuperBoost, and dual-platform exposure with proven impact.
"We're focusing resources on what drives real listing performance — Universal Credits, Boost/SuperBoost, and dual-platform exposure. Rather than fragmented features, we're consolidating into tools with proven impact."
💡 Tip: Acknowledge it, then pivot to what's been strengthened.
💡 Tip: Acknowledge it, then pivot to what's been strengthened.
❝ This sounds more complicated. ❞+
◎ Quick Answer
Draw the before/after concisely. Before: 2 platforms, 2 credit systems. Now: post once, everything syncs automatically.
"Actually, it's simpler. Before: post on 2 platforms separately, manage 2 credit systems. Now: post once, everything syncs automatically — your listings, one credit pool, and leads. Fewer steps, not more."
💡 Tip: Draw the before/after comparison concisely.
💡 Tip: Draw the before/after comparison concisely.
❝ I prefer my current setup. ❞+
◎ Quick Answer
Remove urgency, build trust. Their current package continues until expiry — no pressure to decide today.
"That's completely understandable — your current package continues until expiry, so nothing changes now. When renewal comes, we can look at the right timing together. No pressure to decide today."
💡 Tip: Remove urgency, build trust — don't force the sale.
💡 Tip: Remove urgency, build trust — don't force the sale.
❝ Should I buy now or wait until after June? ❞+
◎ Quick Answer
This is a sales window. Securing before 28 May locks in the current structure. After that, all new purchases move to All-Access.
"If you're comfortable with your current structure, securing it before 28 May locks it in. After that, all new purchases move to the All-Access structure. Let's look at your pipeline and decide what makes sense for you."
💡 Tip: Soft close with personalised framing — this is a sales window.
💡 Tip: Soft close with personalised framing — this is a sales window.
❝ Will I definitely get more leads with this? ❞+
◎ Quick Answer
Set realistic expectations. The package improves visibility and probability — actual enquiries depend on pricing, listing quality, and market demand.
"The package is designed to increase your visibility and chances of being found. Actual enquiries depend on your pricing, listing quality, and market demand — but we're improving your probability of success with every listing."
💡 Tip: Anchor on visibility, not volume.
💡 Tip: Anchor on visibility, not volume.
❝ Are credits more expensive now? ❞+
◎ Quick Answer
No. UC becomes more cost-efficient at scale. Bulk purchasing offers more savings, and credits now have 12-month validity.
"No — Universal Credits actually become more cost-efficient as you scale. Bulk purchasing offers more savings, and credits now have 12-month validity, giving you more flexibility in how you use them."
💡 Tip: Turn the cost concern into a scale advantage.
💡 Tip: Turn the cost concern into a scale advantage.
❝ Your new package prices are way too expensive! I don't want to renew! ❞+
◎ Quick Answer
Don't defend the price. Shift to ROI and package fit: "The bigger cost is often not the package — it's losing visibility and missing leads."
"I completely understand your concern. Let me ask — on average, how many transactions do you close in a year, and how actively are you listing each month? Even one successful transaction can usually cover the cost of the annual subscription many times over. That's where the ROI becomes clear."
Renewal is also a good time to reassess package fit — upgrading may deliver better visibility and reach, or adjusting may give better value if needs have changed.
Closer 1: "The goal isn't just renewal — it's making sure you're investing in the package that gives you the best return. Because ultimately, the bigger cost is often not the package price — it's losing visibility, missing leads, and giving opportunities to agents who stay consistently present."
Closer 2: "The question isn't whether the renewal costs more — it's whether being absent from the market costs you more in missed commissions."
💡 Tip: Move from "Why is renewal more expensive?" to "Which package best supports your business and delivers the strongest return?"
Renewal is also a good time to reassess package fit — upgrading may deliver better visibility and reach, or adjusting may give better value if needs have changed.
Closer 1: "The goal isn't just renewal — it's making sure you're investing in the package that gives you the best return. Because ultimately, the bigger cost is often not the package price — it's losing visibility, missing leads, and giving opportunities to agents who stay consistently present."
Closer 2: "The question isn't whether the renewal costs more — it's whether being absent from the market costs you more in missed commissions."
💡 Tip: Move from "Why is renewal more expensive?" to "Which package best supports your business and delivers the strongest return?"
❝ Why do I need both platforms? I only know PropertyGuru / iProperty. ❞ (New customer)+
◎ Quick Answer
Use the 80% stat — your most powerful data point. Property seekers don't stick to one platform; they reach buyers they'd otherwise never connect with.
"Most agents start thinking the same way — but property seekers don't stick to one platform. Around 80% of iProperty's users aren't on PropertyGuru and vice versa. This means you reach buyers you'd otherwise never connect with, automatically."
💡 Tip: Use the 80% overlap stat — it's your most powerful data point.
💡 Tip: Use the 80% overlap stat — it's your most powerful data point.
❝ RM 988 is still a commitment for a trial. ❞+
◎ Quick Answer
Break it down: ~RM 165/month. Close even one deal and the ROI is clear. It's a one-time offer with no renewal pressure.
"It's 6 months of dual-platform exposure — roughly RM 165 per month. If you close even one deal, the ROI is clear. And it's a one-time offer with no renewal pressure, so you can decide on a full package once you see results."
💡 Tip: Break it down to monthly cost and anchor to one deal.
💡 Tip: Break it down to monthly cost and anchor to one deal.
❝ I'm new — won't I get lost on such a big platform? ❞+
◎ Quick Answer
Lead with support: Account Manager walks them through setup. The new system is simpler — post once and both platforms are handled.
"Your Account Manager will walk you through the setup. The new system is actually simpler than the old one — you post once and both platforms are handled. Value-add tools like Brickz also help you price confidently from day one."
💡 Tip: Lead with support, then use simplicity as a confidence builder.
💡 Tip: Lead with support, then use simplicity as a confidence builder.
❝ Can I just try one platform first? ❞+
◎ Quick Answer
From 3 June, all new packages are All-Access — single-platform subscriptions are no longer available. Reframe this as a built-in advantage.
"From 3 June, all new packages are All-Access — it's not possible to subscribe to just one platform separately. But this actually works in your favour: you get both for what you'd have paid for one previously."
💡 Tip: Reframe the constraint as a built-in advantage.
💡 Tip: Reframe the constraint as a built-in advantage.
❝ I already use Facebook, Mudah, The Edge Property — why do I need PropertyGuru & iProperty? ❞+
◎ Quick Answer
Position PG and iProperty as complementary — not a replacement. Serious agents need both to ensure the highest reach to active property seekers.
"I understand you're already using other platforms. However, as an agent serious in this business, I'd highly recommend also having PropertyGuru and iProperty in your arsenal. These platforms are specifically built for serious property seekers — the audience quality and intent is different from general platforms. This ensures you have the highest level of reach and coverage to buyers actively searching for property in the market."
💡 Tip: Position PG and iProperty as complementary to the platforms they're already using, not a replacement.
💡 Tip: Position PG and iProperty as complementary to the platforms they're already using, not a replacement.
❝ Your packages are way too expensive! ❞ (New customer)+
◎ Quick Answer
Shift from cost to ROI. "Is the package expensive, or is missing out on potential leads and transactions more costly?" Anchor to one successful transaction covering the full year's cost.
"I understand your concern — that's a fair question. Let's look at it from an ROI perspective rather than just the package cost. May I ask — on average, how many property transactions do you close in a year?"
"Even with just one or two successful deals generated through PropertyGuru and iProperty, the commission earned would usually more than cover the cost of the package for the entire year. The platform isn't just an expense — it's an investment in visibility, lead generation, and building your personal brand with serious property seekers."
"Especially when you're visible across both platforms, you're increasing your chances of being seen by more buyers and tenants, which directly improves your opportunity to close."
For tougher customers: "Many agents focus on the monthly fee, but top-performing agents look at how many deals the platform helps them close. One successful transaction can justify the investment many times over."
💡 Tip: Instead of defending the price, help the customer see the value and business outcome. Shift from cost to return on investment (ROI).
"Even with just one or two successful deals generated through PropertyGuru and iProperty, the commission earned would usually more than cover the cost of the package for the entire year. The platform isn't just an expense — it's an investment in visibility, lead generation, and building your personal brand with serious property seekers."
"Especially when you're visible across both platforms, you're increasing your chances of being seen by more buyers and tenants, which directly improves your opportunity to close."
For tougher customers: "Many agents focus on the monthly fee, but top-performing agents look at how many deals the platform helps them close. One successful transaction can justify the investment many times over."
💡 Tip: Instead of defending the price, help the customer see the value and business outcome. Shift from cost to return on investment (ROI).
❝ I'll just wait and come back later. ❞+
◎ Quick Answer
Letting the account lapse means losing listing continuity, momentum, and visibility. Rebuilding later costs more. Consistency wins trust in property.
"I understand, but allowing the account to lapse also means losing listing continuity, momentum, and visibility. Many agents find that rebuilding leads later costs far more than maintaining consistent presence now. Especially in property, consistency and visibility wins trust."
💡 Tip: Emphasise the compounding cost of absence, not just the package price.
💡 Tip: Emphasise the compounding cost of absence, not just the package price.
❝ The new package gives fewer credits. ❞+
◎ Quick Answer
The price hasn't increased — the structure changed. One singular package, one credit system, comprehensive dual-platform coverage with more flexibility.
"The package price hasn't increased — the structure has changed. Previously, you had to manage two different platforms and credits were split across different types. Now everything is simplified: instead of juggling two packages and two different platforms, we've moved everything into a singular package, singular access, actions and singular credit system — which gives more comprehensive coverage plus much more flexibility to decide whether to post more listings or invest more in upgrades for better visibility."
💡 Tip: Don't just say "fewer credits" — reframe the value of consolidation and flexibility.
💡 Tip: Don't just say "fewer credits" — reframe the value of consolidation and flexibility.
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