All-Access Package
Knowledge Base

The conversion rate for existing legacy Ad Credits is 6 AC = 1 UC — this applies to both IPP AC and PG AC equally.

Important distinction: This conversion rate is only for agents converting their existing AC balances into UC. It is not the same as the cost of purchasing new UC going forward. The purchase price of new UC (RM 4.00/UC) is a separate thing entirely — do not use the conversion rate to imply that 6 AC were "worth" RM 4.00 previously.

Think of it this way: the conversion rate is a migration mechanic to bring legacy credits into the new system, not a reflection of equivalent monetary value.

The cost of purchasing new Universal Credits going forward is RM 4.00 per UC, with validity of 3 to 12 months depending on the quantity bought — larger purchases come with longer validity and better effective cost per UC.

Do not confuse this with the AC conversion rate. The 6 AC = 1 UC conversion applies only to agents converting their existing legacy AC balances — it is a migration mechanic, not a pricing formula. Agents who convert their AC at 6:1 are not "buying" UC at RM 4.00 per UC; they are simply migrating their existing balance at a set ratio.

In summary:
• Converting existing AC → UC: 6 AC = 1 UC (one-way, all-or-nothing)
• Buying new UC going forward: RM 4.00/UC (separate transaction, not related to the conversion rate)

UC looks "lower" because it's not a 1:1 replacement — each UC delivers more value (dual-platform actions by default), and the package value also includes subscription + concurrent listing entitlement. Bigger UC purchases also give better RM/UC and longer validity.

Detailed cost structures are not typically disclosed. In terms of value, the pricing is comparable when you consider the concurrent listing (CL) allowance and the UC quantity included in each package tier.

Total unique reach = A + B − overlap. Because the overlap is small, most of what is added is new audience. Combined reach results in more than either platform alone, and up to more than double depending on the starting point (e.g. if coming from IPP which carries the smaller audience set, the increase is >2×).

UC is justified by incremental reach and simpler operations: low audience overlap (~20%) between PropertyGuru and iProperty means posting to both materially increases unique exposure; one universal wallet/workflow removes platform-locked credits and reduces admin overhead; and prior unification steps already laid the foundation for a single cross-platform currency.

Similar to existing AC, each UC will have a 12-month validity period.

When an agent uses UC to post a listing, it will automatically publish on both PropertyGuru and iProperty simultaneously — there is no need for any additional steps or activation of the other platform.

This applies even if the agent has never logged in or activated their extended IPP/PG package. As long as UC is available in their account, posting via either AgentNet (PG) or IPP PRO will automatically cover both platforms. The agent does not need to separately activate or set up the other platform's account to benefit from dual-platform posting.

Example: An agent who has only ever used IPP PRO and never logged into AgentNet — once they have UC in their account, posting from IPP PRO will automatically create the listing on PropertyGuru as well, with no further action needed.

If you are on a legacy IPP package with PG extended access, UC will allow you to post to the PG platform from IPP PRO without concurrent listing limits. However, this is a temporary transition privilege to ease the migration — it is not a permanent feature.

Once you renew or upgrade to an All-Access Package, the concurrent listing (CL) limit of your chosen tier applies across both platforms. If your active listing count at that point exceeds your new CL cap:

• Your existing listings will not be taken down
• But you will be blocked from posting new listings until your count drops below the cap
• You can resolve this by suspending/deactivating listings, or waiting for existing ones to expire naturally

💡 Tip for sales: If the agent has been posting freely under the unlimited transition privilege and has a high listing count, flag this before renewal so they can plan which tier fits their volume — or clean up inactive listings in advance.

UC is deducted from one universal wallet whenever you take a chargeable action (e.g., listing or Boost/SuperBoost). The UC required varies by action and is shown at confirmation. Legacy AC can still be used for legacy single-platform actions until expiry, but UC actions deduct UC and apply across both platforms.

Yes. When you use UC to post or advertise, it automatically publishes across both platforms with a single deduction.

Boost / SuperBoost UC is not fixed — it's dynamic pricing based on demand and inventory. The exact UC cost shows in AgentNet / IPP PRO before you confirm, and SuperBoost typically costs more than Boost.

Yes, legacy AC can still be used for Boost and SuperBoost. However, the boost will only be effective on a single platform — either IPP PRO or AgentNet.

Use remaining AC first if you're doing single-platform actions, since it's already paid for and will expire. Use UC when you want dual-platform results (one action on both PG + IPP) or need additional credits. UC is cheaper per credit when bought in higher volumes.

The conversion is one-time only. You must convert all your AC at once — there is no option for partial or batch conversion. Once converted to UC, it cannot be reversed. Each account can only perform this conversion once.

No. Listing visibility and priority will remain the same as the existing packages. The new package tiers do not affect how your listings are displayed or ranked.

No, it is not mandatory. Agents on existing single-platform packages can continue using them until expiry. However, from 3 June 2026 onwards, only All-Access Packages will be available for new purchases and renewals.

Nothing happens to the existing listings — they will not be taken down. However, the agent is blocked from creating any new listings until they are compliant with their new concurrent listing cap. As existing listings expire or are deactivated, the over-limit situation resolves on its own.

Scenario — IPP legacy agent with 500 listings moves to Gold:
Gold All-Access has a concurrent listing limit of 350. The agent currently has 500 active listings.

• Their existing 500 listings remain live — nothing is pulled down.
• They are immediately blocked from posting new listings because they are over the 350 cap.
• To post something new, they must first suspend or deactivate enough listings to bring their active count below 350.
• Alternatively, as existing listings naturally expire, the count will drop below the cap on its own — no action needed if the agent is patient.

💡 Tip for sales: If the agent has a high listing volume, recommend they review and clean up inactive or stale listings before renewal to avoid being blocked from posting new ones.

If the agent is over their new concurrent listing cap, their existing listings remain live — nothing is taken down. But they are blocked from posting anything new until their active count drops below the cap. There are two ways to get back under the limit:

• Active route: Suspend or deactivate listings they no longer need to bring the count below the cap immediately.
• Passive route: Do nothing — as existing listings naturally expire, the count will gradually drop on its own.

For example, an agent with 500 active listings who moves to Gold (350 CL cap) must deactivate at least 151 listings before they can post a new one — or wait until 151 listings expire naturally. See the question above for the full scenario breakdown.

Agents do not need to wait for their renewal date to move to All-Access. They can initiate an Early Upgrade at any point, and the system will calculate the appropriate discount or adjustment based on the remaining value of their current package(s).

The All-Access Package will be available for purchase from 3 June 2026 onwards — agents cannot buy into the new structure before this date regardless of where they are in their renewal cycle.

💡 Tip for sales: For agents who are mid-contract and want to move early, position this as the Early Upgrade path — credits carry over and the remaining value on their current package is factored into the upgrade pricing.

Regardless of whether you are doing a pure renewal, an early upgrade, or a mix of both (e.g. renewing on IPP but upgrading early on PG), the system will apply the Early Upgrade treatment across the board. This means:

• All credits carry over — this applies to both credit types:
   — Subscription Credits (credits tied to the package subscription)
   — Discretionary Credits (Ad Credits or top-up credits purchased separately)
• Pure renewals are treated as Early Upgrades — the same full carryover rules apply
• Mixed scenarios (renewal on one side, Early Upgrade on the other) are treated as an Early Upgrade — the more favourable treatment applies to the whole transaction

The "Early Upgrade" description will be used for both renewals and early upgrades going forward. Sales teams can reassure agents that whichever path they take to All-Access, no credits — subscription or discretionary — will be forfeited.

Yes, there is a discount based on time left in your current package and the new package you want to migrate to. You can also stack multiple discount amounts if applicable.

There are no planned price increases or credit reductions at this time. Any future adjustments will be communicated well in advance.

There won't be a trial for existing agents. However, a welcome package will be introduced for new agents to experience the platform at an entry-level package.

Your remaining legacy credits stay in your wallet and can still be used until fully used or expired. After 31 May 2026, legacy credits will no longer be sold — only UC will be available for new purchases. You can voluntarily convert remaining legacy AC to UC via self-serve at 6 AC : 1 UC (one-way conversion), and the converted UC will retain the original expiry dates.

Early Upgrade discount is system-calculated based on the remaining months/value in your current package(s) and the target All-Access tier (a net-off on the upgrade price, not a cash refund). If you have both IPP + PG active packages, discounts from each side can be stacked, but the total is capped. Eligibility and the final discount amount are determined by the upgrade calculator at the point of upgrade (from 3 June 2026).

Your All-Access Package will be activated from 3 June 2026 onwards (go-live), and you should continue to have access based on your current subscription until your expiry date.

Both subscriptions will continue to run on their own end dates (no forced alignment). Your existing legacy credits remain usable under their original rules/expiry, and if you choose to move to All-Access, the system will apply the relevant upgrade/renewal adjustment based on remaining term/value.

Your recently renewed IPP package will not be cancelled automatically — it remains valid until its original end date. The system will apply an eligible discount/adjustment (net-off) on your All-Access renewal price based on the remaining term/value from your active IPP package(s), rather than voiding your IPP subscription or issuing a cash refund.

In general, there is no cash refund for a recently renewed IPP package. Instead, where eligible, we apply a system-calculated discount/adjustment (net-off) when you move to All-Access, so you are not "paying twice" for overlapping value.

We understand the confusion. This transition is being rolled out in phases to reduce disruption, and the goal is to move to a simpler model: one package + one workflow across both platforms. If you have overlapping packages, system-calculated adjustments/discounts will be applied where eligible so the intent is not for agents to pay twice.

Your PG package will be folded into the All-Access renewal. The system will take into account both your IPP and PG packages (including remaining value/credits) and apply the discount mechanics during renewal, resulting in one All-Access package moving forward.

Yes. As standard practice, your remaining legacy AC balance will be carried over into your All-Access package. These credits are yours and continue to be usable under the new model — there is no forfeiture of existing balances upon renewal.

When you renew into All-Access, the system creates a single new expiry date based on the term of your new All-Access package — it does not inherit either the IPP or PG expiry date.

Example 1 — Different expiry dates:
Your IPP expires June 2026 and your PG expires February 2027. You renew a 12-month All-Access Package in May 2026. Your new expiry date becomes May 2027 — both the June 2026 and February 2027 dates are superseded.

Example 2 — Recently renewed:
You renewed IPP in March 2026 (expires March 2027) and now migrate to All-Access in May 2026 on a 12-month term. Your new expiry date becomes May 2027. The remaining months on your IPP are factored into your upgrade discount, not carried forward as a date extension.

There is no cash refund. Instead, the system applies a discount/adjustment (net-off) during All-Access renewal by taking into account both packages' remaining value/balances as part of the consolidation into one All-Access package.

Yes. As standard practice, any remaining discretionary credits from your IPP/PG packages — including AC, PC, and other legacy credit types — will be carried over into your All-Access package. These credits are not forfeited upon migration. You move forward on the All-Access model (UC) with your existing balances intact and available to use.

Yes. Your existing IPP legacy AC will still be honoured and usable until it's used up or expires. If you spend using legacy AC, the action remains IPP-only (single platform); if you switch to UC, the action becomes dual-platform. You may also optionally convert your remaining legacy AC to UC via self-serve (one-way and all-or-nothing).

Legacy AC and UC can coexist, but you can't mix currencies on the same listing/action flow — choose AC (single platform) or UC (dual platform). Converting AC→UC is one-way, all-or-nothing.

Paid/provisioned bulk credits invoiced under the IPP side will remain available to use until they're used up or expire — they don't disappear just because PG renews on EB. Any unfulfilled bulk credit orders (not paid / not provisioned) will not be fulfilled with legacy credits after go-live — they will be handled separately (e.g., cancellation rather than issuing legacy credits).

When you renew the All-Access Package, any remaining valid PG Ad Credits (including prior free allocations) are carried over and added into your All-Access Package credit balance. These are not refunded as cash and are not used to offset the renewal price — they simply remain available for you to use until they expire.

However, the free concurrent listings that were bundled with your free PG access (e.g., 10 free concurrent listings) will not be carried over. Concurrent listing entitlement under All-Access is governed by your new package tier, not by any prior free allocation.

Important: If you have been relying on those free concurrent listings and currently have more active listings than your new tier's CL cap allows, your existing listings will remain live — but you will be blocked from posting new ones until your count drops below the cap. You can resolve this by suspending or deactivating listings you no longer need, or waiting for them to expire naturally.

Under UC, this is no longer called "Turbo". The equivalent visibility upgrade is "SuperBoost". The cost is not 1-to-1 comparable because legacy Turbo using AC was single-platform, while UC SuperBoost is dual-platform by default (one action benefits both IPP + PG). SuperBoost uses dynamic pricing, so the exact UC required per SuperBoost will be shown before you confirm.

Turbo is being standardised into the new depth products, and in the UC world the closest equivalent is SuperBoost (7D). The cost is not directly comparable because legacy Turbo with AC is single-platform, while SuperBoost with UC is dual-platform by default. UC pricing is dynamic, so the exact UC needed will always be shown on the SuperBoost button before you confirm. In general, dual actions cost slightly more than single-platform, but less than doing both platforms separately.

All-Access Packages include 12 months of Brickz access as part of the bundle. Unused standalone Brickz top-ups are not refunded as cash. If you already have an active Brickz entitlement, any overlap will be handled via a system-calculated adjustment/alignment where eligible; otherwise, your existing Brickz access will continue until its original expiry, and the All-Access Brickz access will run with the package term.

Yes. You can upgrade to a higher All-Access tier later (anytime upgrade). From 3 June 2026 onwards, your Account Manager can help you upgrade to the most suitable tier when your listing volume or UC usage grows, and the upgrade will follow the system-calculated upgrade pricing logic (adjusted/pro-rated based on your remaining term).

Upgrade pricing is system-calculated and works like a top-up / pro-rated adjustment (you pay the difference based on your target tier and remaining term). It is not a full reset where you pay twice for the same period — your upgrade will be adjusted so you move up to the higher tier without losing your remaining value.

You may contact our Customer Service hotline for direct assistance. You may also join our onboarding and weekly training sessions — 'Clinic Sessions' — which will get you familiarised with the new system and cover this knowledge base.

"Nothing changes for you right now — this only affects you at renewal or if you choose to upgrade early." Their package, credits, and workflow stay identical until expiry.

All existing Ad Credits remain fully usable until expiry — nothing is taken away. When they next need to top up, Universal Credits become available and give them more flexibility across both platforms automatically.

Property seekers aren't on just one platform — they search across both PropertyGuru and iProperty. This update means agents never miss a buyer, while the daily workflow actually gets simpler: one package, one credit system, one action covers both.

Agents can upgrade any time from 3 June 2026. If their pipeline is strong and they want more exposure sooner, upgrading before renewal gives them immediate dual-platform reach. There's no obligation — we can plan the transition timing together when they're closer to renewal.

"That's completely understandable. Your package stays until expiry — you don't need to do anything today. We can plan your transition timing together when you're closer to renewal." Remove urgency and build trust — don't force the sale.

Reaching iProperty's audience (roughly 80% of whom they're not currently reaching on PropertyGuru alone) without any extra listing effort. More reach, same workflow — one action automatically covers both platforms.

Step 1 – Acknowledge + Reframe: "Renewal is a good time to reassess whether your current package is still the right fit — not just renew by default." This removes defensiveness.

Step 2 – Use Their Own Results: "How many transactions did you close through the platform last year? Even one or two usually covers the annual cost many times over." This makes value personal.

Step 3 – Evaluate Package Fit: "Based on your listing volume and sales activity, let's check whether the current package still matches your business — should you upgrade for more visibility, or adjust for better value?" This positions you as a consultant.

Step 4 – Create Urgency: "The bigger risk isn't the package price — it's losing market presence. When listings lose visibility, competitors take that space and rebuilding momentum later costs far more than maintaining it now." This shifts fear to opportunity loss.

Use this as the closing reframe: "The question isn't whether renewal costs more. The real question is: how much business would you lose by not being visible to buyers and tenants who are searching every day?"

Best mindset: don't sound like "Please renew." Sound like "Let's make sure your business stays competitive." That wins much more often.

Start Small, Scale Up: The RM 988 Welcome Package lets them test both platforms for 6 months before committing. "Start small, see real results, then scale when you're ready."

Why Both Platforms from Day One? 70–80% of property seekers on PropertyGuru are not on iProperty, and vice versa. Starting with both means instantly reaching the widest pool of active buyers in Malaysia.

How Is This Different from Before? Previously, reaching both platforms meant two separate subscriptions. Now it's one package, one credit system, one workflow.

The Upgrade Path: Bronze → Silver → Gold → Elite. Each tier adds more listings, more credits, and additional benefits like PG Agent Awards eligibility and co-marketing features.

Is Now a Good Time to Join? Yes. All new sign-ups from 3 June 2026 start on the All-Access structure with dual-platform exposure built in from their very first listing.

Don't hardsell — consult. Ask these questions first:
• How many active listings do you usually manage in a month?
• On average, how many property transactions do you close in a year?
• Are you mainly focused on subsale, rental, project listings, or a mix?
• Are most of your leads from online platforms or referrals?
• Are you looking to grow aggressively or maintain your current pace?

Then recommend based on profile:
New/Junior Agent → Bronze: "Affordable dual-platform exposure while building your listing presence and personal brand."
Mid-Performing Agent → Silver: "You have enough listings where stronger visibility will directly improve lead flow and conversion."
High Performer / Team Leader → Gold/Elite: "Your business depends on speed, visibility, and consistent lead generation — this is where stronger exposure delivers the best ROI."

Strong closing line: "My recommendation is always based on what helps you win more business — not simply what costs less."

"It's not just a price question — it's about what you get. You're now reaching property seekers on both platforms automatically, getting more exposure per listing, and credits work more flexibly. More return per ringgit."

💡 Tip: Don't defend price. Redirect to value per listing.

"That's exactly the opportunity — you're currently only reaching part of the market. With only ~20% audience overlap across both platforms, you're missing a large pool of buyers. With this, you capture both automatically — no extra work required."

💡 Tip: Emphasise the hidden gap they don't know about.

"Your existing Ad Credits remain unchanged — use them exactly as you do today until you've used all of them. When you need to top up, Universal Credits give you more flexibility and allow you to work across both platforms simultaneously."

💡 Tip: Lead with reassurance, then introduce the upside.

"We're focusing resources on what drives real listing performance — Universal Credits, Boost/SuperBoost, and dual-platform exposure. Rather than fragmented features, we're consolidating into tools with proven impact."

💡 Tip: Acknowledge it, then pivot to what's been strengthened.

"Actually, it's simpler. Before: post on 2 platforms separately, manage 2 credit systems. Now: post once, everything syncs automatically — your listings, one credit pool, and leads. Fewer steps, not more."

💡 Tip: Draw the before/after comparison concisely.

"That's completely understandable — your current package continues until expiry, so nothing changes now. When renewal comes, we can look at the right timing together. No pressure to decide today."

💡 Tip: Remove urgency, build trust — don't force the sale.

"If you're comfortable with your current structure, securing it before 28 May locks it in. After that, all new purchases move to the All-Access structure. Let's look at your pipeline and decide what makes sense for you."

💡 Tip: Soft close with personalised framing — this is a sales window.

"The package is designed to increase your visibility and chances of being found. Actual enquiries depend on your pricing, listing quality, and market demand — but we're improving your probability of success with every listing."

💡 Tip: Anchor on visibility, not volume.

"No — Universal Credits actually become more cost-efficient as you scale. Bulk purchasing offers more savings, and credits now have 12-month validity, giving you more flexibility in how you use them."

💡 Tip: Turn the cost concern into a scale advantage.

"I completely understand your concern. Let me ask — on average, how many transactions do you close in a year, and how actively are you listing each month? Even one successful transaction can usually cover the cost of the annual subscription many times over. That's where the ROI becomes clear."

Renewal is also a good time to reassess package fit — upgrading may deliver better visibility and reach, or adjusting may give better value if needs have changed.

Closer 1: "The goal isn't just renewal — it's making sure you're investing in the package that gives you the best return. Because ultimately, the bigger cost is often not the package price — it's losing visibility, missing leads, and giving opportunities to agents who stay consistently present."

Closer 2: "The question isn't whether the renewal costs more — it's whether being absent from the market costs you more in missed commissions."

💡 Tip: Move from "Why is renewal more expensive?" to "Which package best supports your business and delivers the strongest return?"

"Most agents start thinking the same way — but property seekers don't stick to one platform. Around 80% of iProperty's users aren't on PropertyGuru and vice versa. This means you reach buyers you'd otherwise never connect with, automatically."

💡 Tip: Use the 80% overlap stat — it's your most powerful data point.

"It's 6 months of dual-platform exposure — roughly RM 165 per month. If you close even one deal, the ROI is clear. And it's a one-time offer with no renewal pressure, so you can decide on a full package once you see results."

💡 Tip: Break it down to monthly cost and anchor to one deal.

"Your Account Manager will walk you through the setup. The new system is actually simpler than the old one — you post once and both platforms are handled. Value-add tools like Brickz also help you price confidently from day one."

💡 Tip: Lead with support, then use simplicity as a confidence builder.

"From 3 June, all new packages are All-Access — it's not possible to subscribe to just one platform separately. But this actually works in your favour: you get both for what you'd have paid for one previously."

💡 Tip: Reframe the constraint as a built-in advantage.

"I understand you're already using other platforms. However, as an agent serious in this business, I'd highly recommend also having PropertyGuru and iProperty in your arsenal. These platforms are specifically built for serious property seekers — the audience quality and intent is different from general platforms. This ensures you have the highest level of reach and coverage to buyers actively searching for property in the market."

💡 Tip: Position PG and iProperty as complementary to the platforms they're already using, not a replacement.

"I understand your concern — that's a fair question. Let's look at it from an ROI perspective rather than just the package cost. May I ask — on average, how many property transactions do you close in a year?"

"Even with just one or two successful deals generated through PropertyGuru and iProperty, the commission earned would usually more than cover the cost of the package for the entire year. The platform isn't just an expense — it's an investment in visibility, lead generation, and building your personal brand with serious property seekers."

"Especially when you're visible across both platforms, you're increasing your chances of being seen by more buyers and tenants, which directly improves your opportunity to close."

For tougher customers: "Many agents focus on the monthly fee, but top-performing agents look at how many deals the platform helps them close. One successful transaction can justify the investment many times over."

💡 Tip: Instead of defending the price, help the customer see the value and business outcome. Shift from cost to return on investment (ROI).

"I understand, but allowing the account to lapse also means losing listing continuity, momentum, and visibility. Many agents find that rebuilding leads later costs far more than maintaining consistent presence now. Especially in property, consistency and visibility wins trust."

💡 Tip: Emphasise the compounding cost of absence, not just the package price.

"The package price hasn't increased — the structure has changed. Previously, you had to manage two different platforms and credits were split across different types. Now everything is simplified: instead of juggling two packages and two different platforms, we've moved everything into a singular package, singular access, actions and singular credit system — which gives more comprehensive coverage plus much more flexibility to decide whether to post more listings or invest more in upgrades for better visibility."

💡 Tip: Don't just say "fewer credits" — reframe the value of consolidation and flexibility.

Market Analytics features are not disappearing — they are being moved and integrated into other products for a better, more contextual experience. Here's where everything lands:

• Listing Performance Insight (LPI) v3 — Impressions, Views, Leads (with trend charts & product overlays), plus buyer timing signals
• Brickz — Transaction data (median price, PSF, volumes) at national, city, and building level
• Listing Competitiveness — Tier comparisons and area/building-level impressions ranking

The only item without a confirmed home right now is Page 1 listing position by tier — worth noting if agents reference this in sales conversations.

Impressions, Views, and Leads are now available in Listing Performance Insight (LPI) v3 at the individual listing level. The upgrade brings meaningful improvements over the old Market Analytics view:

• Trend charts — visualise performance over time, not just a snapshot
• Product overlays — see the direct impact of Turbo, Boost, Repost, and other actions on your metrics
• Full engagement funnel — new capability agents didn't have before, showing the complete path from impression to lead
• Price change overlays — see how listing price adjustments affect performance

This means agents get more context and actionability from the same data points.

The buyer timing signals from Market Analytics have been moved to LPI v3, reimagined as a focused card that answers: "When are buyers searching for your listings?"

Rather than the full heatmap view, this lightweight card surfaces the most actionable insight — the best times buyers are active — in a format that's easier to read and act on at a glance. Agents can use this to time their Boosts and Reposts for maximum visibility when buyer intent is highest.

Transaction data — including median price, price per square foot (PSF), and transaction volumes — is now housed in Brickz. Agents can search and filter this data at three levels:

• National — broad market trends across Malaysia
• City — area-level transaction insights
• Building — granular data for specific developments

This makes it easy for agents to pull accurate, up-to-date comparable transaction data when advising sellers on pricing or building trust with buyers. Brickz access is included in All-Access Packages for 12 months.

Listing Competitiveness is an upcoming feature that enhances what agents can do with their performance data. It brings two high-value capabilities:

• Tier comparison — compare impressions across Premium, Featured, and Standard listing tiers, giving agents concrete data to justify upgrading their listing products for better visibility
• Area and building-level impressions ranking — see exactly how a listing stacks up against competitors in the same area or development

This is a strong sales conversation tool: agents who want to stand out in a competitive area can use this data to make informed decisions on where to invest their credits for maximum impact.

If an agent asks specifically about tracking their Page 1 listing position by tier, acknowledge their interest and pivot to the broader value story:

"What the new suite gives you is actually more powerful — you get the full engagement funnel, buyer timing signals, transaction benchmarks via Brickz, and soon, impressions ranking by area and building through Listing Competitiveness. That's a much richer picture of how your listings are really performing, not just where they sit on the page."

💡 Tip: Use this as an opportunity to walk the agent through LPI v3 and Listing Competitiveness — the combined story of performance data + competitive context is a stronger sell than a single position metric.

Beyond migrating existing Market Analytics data, LPI v3 introduces two genuinely new capabilities:

• Full engagement funnel — agents can now see the complete journey from impression → view → lead, making it easier to identify where drop-off happens and which listings need attention
• Price change overlays — visualise how price adjustments impact listing performance over time, giving agents data-backed justification for pricing conversations with sellers

These additions mean LPI v3 is not just a migration of old features — it's a meaningful upgrade in how agents understand and act on their listing performance.